New El Dorado Insider edition out now

El Dorado-Union County Chamber of Commerce staff members, from left, Karen Hicks, Bill Luther and Faye Brown — vice president of membership and events; president and CEO; and communications and finance coordinator, respectively — receive a fresh shipment of more than 5,000 copies of the new El Dorado Insider relocation guide. Each year, the first edition of the city's quarterly magazine/tourism guide focuses on information and resources that are helpful to newcomers and potential newcomers to El Dorado. Free copies of the Insider are available at the chamber of commerce, Arkansas Welcome Center and the Corner Post. (Contributed)
El Dorado-Union County Chamber of Commerce staff members, from left, Karen Hicks, Bill Luther and Faye Brown — vice president of membership and events; president and CEO; and communications and finance coordinator, respectively — receive a fresh shipment of more than 5,000 copies of the new El Dorado Insider relocation guide. Each year, the first edition of the city's quarterly magazine/tourism guide focuses on information and resources that are helpful to newcomers and potential newcomers to El Dorado. Free copies of the Insider are available at the chamber of commerce, Arkansas Welcome Center and the Corner Post. (Contributed)

The newest edition of the El Dorado Insider relocation guide has been released and is available to the public, days after the El Dorado Advertising and Promotion Commission approved funding to continue the magazine for the next two years.

The Insider, which launched in 2013, is a quarterly magazine/tourism publication that highlights the people, places, events, amenities and other points of interest in El Dorado.

Each year, the first-quarter edition of the magazine doubles as a relocation/resource publication that incorporates the handy El Dorado Info Guide, which serves as an invaluable resource for new residents and businesses to El Dorado and Union County.

According to a press release, the relocation guide encompasses a diverse range of content, including an annual events calendar, informative articles spotlighting local organizations and activities and an exclusive insider's glimpse into a house in the Mystic Creek golf community, which offers a golf course, country club and a single-family, residential development.

The Info Guide functions as a reference manual that is specifically tailored to assist new residents who are in need of essential services and information upon moving to El Dorado, per the press release.

"This publication of the El Dorado Insider is packed with a wealth of vital information for potential businesses and newcomers to our community," said Don Hale, founder and president of the Diamond Agency, the city's ad agency of record and publisher of the Insider.

"With over 400 resource listings, it also proves to be a helpful reference for existing residents," Hale said.

The Insider is funded by the El Dorado Advertising and Promotion Commission and local advertisers.

On Jan. 22, the A&P commission set its budget and approved funding requests for 2024.

Among the requests for proposals was a two-year contract renewal for the Insider.

Commissioners approved $40,000 to carry the magazine through 2025 and 2026.

The amount dipped slightly below the funding level of $40,250 to publish the Insider in 2023 and 2024.

The Insider celebrated its 10-year anniversary last year.

The glossy magazine launched with a total of $47,000 funding from the A&P commission and the then-El Dorado Economic Development Board.

The EEDB administered a one-cent city sales tax to support the El Dorado Forward initiative, which was earmarked for economic development projects, including marketing and promoting the city.

The tax was approved by El Dorado voters effective from 2007 until 2015.

The EEDB kicked in $22,500 for the inaugural launch of the Insider, which was then called "The El Dorado Insider's Guide".

The first issue was published during the second quarter of 2013.

Hale and Carol McDade, also of the Diamond Agency and managing director of the Insider, have said that advertisers were at first tentative about jumping aboard the endeavor.

Over the years, advertising support has grown with the publication from businesses and organizations inside and outside city limits.

Hale and McDade said the Diamond Agency has received inquiries from other communities around the state who have expressed interest in starting similar publications.

The Insider staff works a year in advance to publish issues, typically dedicating the first quarter to relocation and resource information and the fourth quarter as a holiday guide.

Copies of the Insider are available for free to the public at the El Dorado-Union County Chamber of Commerce, 111 W. Main; the Corner Post, 1207 E. Main; and the Arkansas Welcome Center, 3315 Junction City Hwy./U.S. 167.

In addition to the print edition, the El Dorado Insider is available online at www.GoElDordo.com/INSIDER and social media platforms, including Facebook, www.facebook.com/eldoradoinsider.

For more information, call the Diamond Agency at 870-862-1010.

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