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Main Street El Dorado’s vision for itself and the city’s Central Business District is now official.

During a Main Street board meeting March 9, Beth Brumley, Main Street executive director, said the Executive Committee had risen to a challenge she issued months ago to help craft a vision statement for the nonprofit organization.

Brumley said she and Holly Womack, MSE executive assistant, economized ideas that were submitted by the Executive Committee to come up with a pithy statement that reinforces Main Street’s commitment to downtown revitalization.

Main Street aims to “maintain a stimulating atmosphere; attract local and out-of-town guests; and promote economic development; entertainment and tourism.”

Womack said the vision statement can be added to Main Street’s bylaws.

“That’s something we’ve never had before. They’ve always given us negative points on our (annual) audit for that,” said Greg Withrow, an MSE advisory board member.

Main Street is required to perform a self-evaluation each year and submit the report to its parent group, Main Street Arkansas.

“You have to score seven out of 10 points for 90 percent of (the evaluation) in order to be accredited for the next year,” Brumley explained later. “A vision statement is something we haven’t had in the past and we’ve always lost a couple of points because of it.”

To help fund projects and lay out its vision, Main Street partners with other local groups and the corporate/business community.

One such partnership is the upcoming Big Daddy Weave Alive Tour, a concert that is set for 7 p.m. Tuesday in the El Dorado Municipal Auditorium, 100 W. Eighth.

Tickets are still available for the contemporary Christian music concert, which will feature one of the most popular bands in the musical genre.

Big Daddy Weave will be joined by special guests Crutchfield the Band of Malvern and string musicians Jonathan Chu and Becca Bradley.

West Side Baptist Church, who is presenting the show, reached out to Main Street for assistance in producing the concert, citing Main Street’s track record of success of presenting shows featuring top contemporary Christian music artists, including Point of Grace,Selah and Amy Grant, in the auditorium.

Main Street is co-producing the show with Transparent Productions, a California-based Christian concert promotion company, to produce the El Dorado show.

Brumley said Main Street has faced some challenges in working with Transparent — including how to best promote the show.

In February, the El Dorado Advertising and Promotion Commission approved $2,000 to help advertise and promote the concert.

Brumley said Main Street is following a tried-and-true method of traditional advertising — including TV and radio — outside a 50-mile radius, coupled with promotions via social media and word-of-mouth.

Transparent is relying more heavily on social media promotions, she said.

“They’re not really open to our ideas and things we’ve done that have worked for us and sold out shows,” Brumley said.

Tickets are available in advance and will also be sold at the door.

Ticket prices range from $20 to $75.

A Premium package is available for $75 and includes seats in the first row and center section of second row and Meet-and-Greet passes and a photo opportunity with Big Daddy Weave.

The price is $50 for Golden Circle seats in the fifth and sixth rows of the center section.

Reserved seats are $35 (12th row of the center section) and $20 (front-row balcony seating, left of the center section).

According to a press release issued by Transparent Productions, ticket prices could increase by $5 at the door.

Children 3 and under will be admitted free if they will be sitting in the lap of an adult.

For more information, call the Main Street office at 870-862-4747 or West Side 870-863-4113.

Tickets may be purchased by calling the Main Street office or visiting www.mainstreeteldorado.org.

Tickets are also available on the Transparent Productions website.

Online ticket purchases could be subject to additional pricing or fees.

Tia Lyons may be contacted at 870-862-6611 or tlyons@eldoradonews.com.

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