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More than seven months have passed since the El Dorado Promise committee spent $220,100 to hire a New York City-based marketing firm to spread the news that children in El Dorado can receive a free college education.

On Tuesday evening at the El Dorado Chamber of Commerce, the community heard for the first time exactly what that firm has has been up to with the money.

Todd Lang, a representative with Development Counselors International (DCI) marketing firm, told a crowd made up mostly of those well connected to the El Dorado Promise that his firm has “stra...