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We’ll give the folks over in Hot Springs credit for seizing an opportunity during summer vacation season.

Tourism officials there are playing up the fact that airfares are increasing and gasoline exceeds $4 a gallon. The Spa City is just one tank away – catchy advertising slogan.

The Hot Springs Convention and Visitors Bureau will be running advertisements in Little Rock, Fayetteville and in other Arkansas communities to encourage travelers to vacation in Hot Springs, according to The Sentinel-Record.

“People are being more conscious about how they spend the...