Consumers are finding out that the artificial sweeteners in diet sodas are unhealthy and cause people to gain weight regardless of zero calories.
The diet beverages contain artificial sweeteners such as aspartame,sucralose and acesulfame potassium, according to an article on yahoo.com.
The American Beverage Association says such sweeteners are among “the most studied and reviewed ingredients” over four decades, and are safe weight-loss tools, positions echoed by the American Diabetes Association and the Academy of Nutrition and Dietetics.
As a result of this, diet sodas sales are declining and soda companies are scrambling to find a new way to market the items.
The article states store sales of zero- and low-calorie soda plunged 6.8% in dollar terms in the 52 weeks through Nov. 23, while sales of regular sodas dropped 2.2%, according to Wells Fargo, citing Nielsen scanner data. As a category, diet soda has contracted more than regular soda for three straight years.